Digital Embellishment Shines at Printing United 2025

Digital embellishment continues to gain traction across print markets, and that momentum was a key theme in a recent interview conducted by Taktiful with Harris & Bruno’s Paul Furse. Recorded during Printing United 2025, the conversation explored how embellishment is evolving from a specialty capability into a production driven strategy for printers looking to increase value and engagement.

During the interview, Furse shared that Harris & Bruno saw sustained interest throughout the show from printers, brands, and designers seeking tactile and specialty finishes that elevate print. Discussions on the show floor reinforced what the market has been signaling for several years. Digital embellishment is no longer a niche offering, but a core part of premium print workflows across publishing, packaging, and commercial applications.

ZRX Digital Embellishment Press Wins Pinnacle Award

At Printing United 2025, Harris & Bruno was recognized with a Pinnacle Award for the ZRX Digital Embellishment Press. The award highlighted the platform’s ability to deliver advanced specialty effects, including the signature xMatte finish that creates an embossed look and feel without dies or plates.

The ZRX was engineered to combine coating and digital embellishment in a single pass, enabling printers to move efficiently from print to finished sheet without added handling or offline processes. Built for high end publishing and packaging applications, the system delivers production level speeds while maintaining consistent quality across a wide range of substrates. This performance focused approach reflects the growing demand for embellishment solutions that scale beyond short run experimentation and into everyday production.

Expanding Creative Possibilities Through Effects and Collaboration

Today, Harris & Bruno supports 20 digital embellishment and coating effects, giving printers the flexibility to build layered finishes that enhance both visual impact and tactile experience. Inline coating capabilities allow effects such as soft touch, grit, glitter, reticulation, and scented coatings to be combined with spot UV and digital foil in a single workflow.

These combinations open new creative opportunities for brands and designers while keeping production streamlined and repeatable. Strategic collaboration also plays an important role in this growth. Through partnerships with industry leaders such as Taktiful, Harris & Bruno continues to help customers understand how to position, sell, and profit from digital embellishment in premium markets.

Looking Ahead with the ZR30 Flood Coater

Innovation at Harris & Bruno extends beyond embellishment alone. The introduction of the second generation ZR30 flood coater further strengthens the company’s portfolio across both sheetfed and web platforms. Designed to complement and expand into the ZRX platform, the ZR30 enhances coating capabilities for printers looking to add protection, durability, and surface enhancement as part of a complete finishing strategy.

As digital embellishment continues to mature, Harris & Bruno remains focused on delivering production ready solutions that help printers stand out, engage customers, and drive long term growth.

Ready to Advance Your Finishing?

Whether you are just starting out with coating, or ready to jump into digital embellishment, we’ve got you covered. Let us know what you’re trying to achieve, and our team will be happy to help you get there.

Contact the H&B Team