Paul's Take on Digital Embellishment Momentum & H&B's Growth
- Harris & Bruno
- 6 hours ago
- 3 min read
Digital embellishment is no longer a novelty in print. It’s become a strategic differentiator for printers, brands, and designers who want higher engagement, stronger visual impact, and better margins. That’s the core message Paul Furse shared as a guest writer on Taktiful in his article, “Harris & Bruno’s Digital Embellishment Momentum: Technology, Education, and the Future of Print.”
In this interview, Paul highlights how what was once a niche add-on has evolved into a foundational tool in modern print workflows. He draws from years of experience and real market trends to show why printers should embrace digital enhancements that go beyond flat ink on paper.
Technology Driving the Next Phase of Embellishment
In the article, Paul explains how the next phase of digital embellishment is being shaped by hybrid thinking. Platforms like the ZRX Digital Embellishment Press bring together high-quality coating with precise digital spot embellishment, giving printers the ability to deliver tactile effects without the complexity of traditional tooling.
This approach allows printers to add texture, gloss, and foil with the flexibility that modern production demands. Short runs, versioning, and rapid turnaround are no longer obstacles when embellishment becomes part of the digital workflow. Instead of being treated as a specialty process, embellishment is quickly becoming a standard capability for printers looking to differentiate their work and create higher-value applications.
Education and Partnerships are Key
Paul also emphasizes that technology alone is not enough. Education and community building play a huge role in driving adoption. Initiatives like H&B's Out of this World design contest, collaboration with partners, and digital tools like Taktiful's Reaktor that help designers and sales teams visualize finished pieces are helping close the knowledge gap and spark imagination.
The future of print is tactile, multi-sensory, and collaborative. If your business is looking to lead with innovation, Paul’s article offers valuable insights into how technology, education, and ecosystem partnerships are powering that transition.
Company Growth and New Platform Development
The growth of digital embellishment is not just a trend in conversation. It is something Harris & Bruno is seeing directly in the market. In his article, Paul highlights the company’s recent expansion of manufacturing operations, including increased production capacity at Harris & Bruno’s Idaho facility. Harris & Bruno’s Idaho facility has quickly grown into a key production hub, marked by the completion of the first ZR coating system built there. For Paul, that milestone reflects the rising global demand for advanced coating and embellishment technology across both sheetfed and web digital press environments.
As adoption continues to accelerate, Harris & Bruno is also focused on expanding its technology portfolio. Paul shares an early look at the upcoming ZRE platform, a new sheetfed coater designed for the rapidly growing B2 digital press segment. Positioned as a more compact and accessible system within the product family, the ZRE will focus on high-quality flood coating by maintaining the chamber and anilox technology that defines Harris & Bruno systems. The goal is to give printers an accessible starting point for adding quality coating and finishing capabilities, without having to have a full-sized system.
Ready to Learn More?
Read Paul's Guest article on Taktiful, watch the video above, or reach out to our team with the button below, to explore Paul’s thoughts on where digital embellishment is headed and why it matters for every print professional.
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