Direct mail is an amazing dynamic tool, especially when it is personized to the recipient. As we know, the mail system isn't always so gentle...things get bumped and tumbled around; this detracts from the message on the print. To ensure that your prints make it to their destinations unscathed as possible, coating helps keep scuffs and rubs to a minimum, while also adding enhancing effects, such as soft touch, gloss, and matte.
Industry evangelist and WhatTheyThink contributor Pat McGrew talks about the direct mail market in general and the advantages of producing direct mail with HP PageWide production inkjet printers, as well as the advantages of coating with the ExcelCoat ZRW in this fantastic video over at What They Think:
Looking into new solutions for your direct mail? Reach out and let us know how we can help you #CoatWithConfidence.