Embellishment is the Growth Engine for Today’s Printers
- Harris & Bruno
- Jul 9
- 2 min read

In a crowded print landscape, it’s no longer enough to simply get the job done. It’s about standing out. That’s where embellishment is becoming a game-changer for printers across the industry.
Print embellishments like spot UV, foil, and raised coatings are doing more than just enhancing visuals. They are transforming how customers perceive value, and they are helping print service providers shift from commodity printing to high-margin, premium offerings.
Why Embellishment Matters
Embellishments turn print into an experience. They invite engagement through touch. They elevate packaging and direct mail with striking visuals and textures that draw the eye and stop the scroll. When done right, these enhancements give printers a clear edge in a competitive market, not by competing on price, but by competing on impact.
Skeptical? The next time you're in the store go to the cosmetics or fancy chocolate bar aisle. Where do your eyes linger, and what looks expensive to you? What do you want to pick up and interact with? This is the psychological power of embellished print.
At Harris & Bruno, we’ve seen firsthand how embellishment capabilities empower our customers. Our ZRX Digital Embellishment Press delivers this power through high-speed spot coating, foil, and textured effects like xMatte, all in one pass. It’s how embellishment becomes not just an aesthetic upgrade but a business advantage.
Demand is Only Growing
According to a study by the Foil & Specialty Effects Association (FSEA) there is strong market demand for enhanced print:
75% of communication buyers prefer printers who offer services beyond basic print
55% of brand owners and marketers look specifically for embellishments such as foil stamping, raised coatings, and specialty finishes
Embellished packaging is identified 45% faster and holds attention 18% longer than non-enhanced alternatives
These enhancements do more than look good. They improve visibility, increase engagement, and ultimately drive buying decisions.

Printers Are Seeing the Shift
A recent article by Printing Impressions, highlighted companies who are leading the way by leveraging embellishments to win more business and create new market opportunities. In fact, just having samples on hand with raised coatings or foil has proven to drive demand organically. Customers see it, touch it, and ask for more.
This is the future of print: tactile, striking, and strategically enhanced.
Let’s Take Your Print Further
If you’re ready to offer more than just ink on paper, we’re ready to help. Whether you're looking to add texture, shine, or depth, Harris & Bruno is here to support your journey into premium print with equipment that performs and embellishes at production speed.
Reach out to our team and discover how you can move beyond basic print.
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