Westcolour Elevates Digital Web Production with HP PageWide and the ZRW Web Coater
- Harris & Bruno
- 2 hours ago
- 2 min read
A Strategic Move into High-Speed Digital Web
Westcolour has taken a major step forward with its investment in the HP PageWide Advantage 2200 and the expansion into a new 15,000 sq ft facility in Bicester. The Interview with Printweek couldn’t have said it better: This upgrade reflects a clear focus on growth, versatility, and delivering higher-value applications through digital web production. As more brands lean on personalization, shorter runs, and faster turnaround, Westcolour is positioning itself to deliver both speed and quality in one seamless workflow.
Where Coating Makes the Difference
With high-speed digital web production now in place, finishing becomes the next key differentiator. This is where the Harris & Bruno ZRW Web Coater integrates perfectly. Designed specifically for digital web inkjet presses like the PageWide Advantage 2200, the ZRW enables inline or near-line coating at full press speed without slowing production.
Whether it is direct mail, packaging, publishing, or specialty print, the ZRW allows Westcolour to move from simply producing print to elevating it with visual and tactile impact.
Why the ZRW Matters for Digital
The ZRW gives Westcolour access to a wide range of coatings including gloss, matte, soft touch, grit, glitter, and specialty tactile finishes. This capability dramatically expands what customers can achieve with their digital print, making it feel premium and production-ready without needing traditional embellishment workflows.
Key advantages include:
Full-speed coating that keeps pace with HP digital web production
Short setup times and quick changeovers for flexible, short-run work
Premium tactile coatings that enhance brand perception
Consistent laydown, durability, and protection for high-volume jobs
Adding Value for Brands and Agencies
The combination of the HP PageWide Advantage and the ZRW means print buyers no longer have to choose between speed and quality. Westcolour can now deliver digitally printed pieces that look beautiful, feel premium, and ship quickly. For brand teams, this means more options for engagement, more creative freedom, and fewer compromises.
Better coating also means better protection, so products like books, mailers, boxes, and catalogues look new for longer, and travel better through mailing and fulfilment.
Positioned for the Future of Inkjet
As print moves further into high-volume inkjet, this kind of integrated production is what will set providers apart. By combining high-speed web inkjet with professional-grade coating that doesn’t slow down the print process, Westcolour has built a production platform that is scalable, adaptable, and future-ready.
Ready to Learn More About What the ZRW Can Do?
If you are investing in high-speed digital web finishing, or want to learn how coating elevates inline inkjet production, get in touch with the Harris & Bruno team. We would be happy to share application samples, coating effects, and real-world production insights.