The ZR Gen2 Trade-In: Out with the Old, In with Smarter Coating
- Harris & Bruno
- 12 hours ago
- 2 min read
Upgrading equipment is always a big decision, but it doesn't need to be difficult. Starting this November we’re introducing a limited-time ZR Gen2 Trade-In Program designed to make the move easier, more rewarding, and more future-focused for your business.
Why Upgrade Now?
The ExcelCoat ZR platform has been a trusted solution for years, delivering reliable coating performance and unmatched durability. With the launch of the new ZR30 Gen2, printers now have access to smarter automation, faster changeovers, advanced drying technology, and a path to later update to the ZRX for digital embellishment. This is the perfect opportunity to ensure your coating line is future-ready.
How the Program Works
The Trade-In Program gives you credit for exchanging your current coater, whether it’s an older Harris & Bruno model or an alternative coating system. No matter the make or model, you’ll receive a special valuation offer toward your new ZR30 Gen2 purchase. To make the transition even smoother, Harris & Bruno will also work with you on the removal of your old equipment, giving you one less thing to worry about.
Benefits of Trading-Up
Exclusive upgrade savings when you trade in an older coater
Assistance with equipment removal, making the transition simple and cost-effective
Future-ready technology with the ZR Gen2 platform and upgrade path to ZRX digital embellishment
Where Upgrades Meet Opportunity
Upgrading is not just about new features. It is about investing in a platform designed to support your business as it evolves. With the ZR30 Gen2, you gain streamlined operation and a clear path to advanced capabilities, helping you deliver more value to your customers both now, and in the future.
Ready to learn more about the ZR Gen2 Trade-In Program? Contact our team today to explore your upgrade options.