ZRX Digital Embellishment Press Wins 2025 Pinnacle Award
- Harris & Bruno

- Jul 8
- 2 min read

Harris & Bruno is proud to announce that the ZRX Digital Embellishment Press has received a PRINTING United Alliance 2025 Pinnacle Award in the Technology Category for its innovative contribution to the future of digital print embellishment!
This achievement reflects our continued commitment to pushing the boundaries of what is possible in print finishing and creating new opportunities for printers to stand out through high-impact finishing.
Recognized for Innovation in Digital Embellishment
The Pinnacle Awards are among the most respected honors in the printing industry. Selected by a panel of industry experts, these awards celebrate products that improve quality, efficiency, and creative capability across print platforms.
The ZRX stood out for its ability to flood coat, spot coat, and foil stamp in a single pass without the need for dies or screens. It also introduces the revolutionary xMatte effect that delivers a raised, emboss-like texture. This creates striking, tactile print without traditional tools, unlocking new creative possibilities.

Print that Performs on Any Stock
One of the ZRX's most powerful advancements is its ability to embellish safely on both coated and uncoated stocks without requiring lamination. For printers focused on sustainability and creative flexibility, this opens up new doors across packaging, direct mail, and commercial print.
Powered by high-speed inkjet and precision coating systems, the ZRX maintains smooth laydown and tight registration at production speeds. Fully automated job changeovers and intuitive software controls ensure efficiency across short and long runs alike.
Engineered for Real-World Production
The ZRX is built on Harris & Bruno’s foundation of reliable fluid handling, advanced coating expertise, and a legacy of mechanical engineering. Every system is designed to reduce maintenance and maximize uptime, all while delivering consistent, high-quality output. Supported by global training and service, the ZRX is more than an innovation, but a dependable solution for serious print producers.

See the Stunning Capabilities of the ZRX at PRINTING United 2025
We will be exhibiting at PRINTING United Expo in Orlando, October 22-24 at Booth 5321. Visitors can experience its full capabilities through a wide range of printed samples, demonstrating the machine’s ability to apply foil, raised spot coatings, and the exclusive xMatte finish across coated and uncoated media.
This is your chance to see how the ZRX delivers fast, flexible, and sustainable embellishment, and how it can elevate your print offering to the next level.
Learn More
To explore the full list of 2025 Pinnacle Award winners, visit: https://pinnacleawards.printing.org
Ready to dive into the world of digital embellishment? Reach out to our team, and we’ll help you find the best fit for where you’re going.



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